Forms can be deployed to your website and communications quickly and simply, but how can you tell which Form is performing well or where traffic to that Form is being driven from?
Forms can be tracked by UTM codes and Google Analytics.
Each form has the ability to create a set of UTM codes. To create these codes:
Open the Form you wish to track
Click on the Tracking tab.
📌Note:
This tab allows you to create URLs that used in your communications to track how someone arrived at your form. It uses the widely used UTM parameter convention to construct a URL which arrives at your form with the following parameter:
UTM Source - e.g. facebook, google, twitter, email.
UTM Medium - e.g. ppc (for pay per click), content.
UTM Content - e.g. advariant1, advariant2.
Click on Create Link to generate the form URL and iframe code including UTM. The URL can then be sent.
Where will the form be hosted?
This field only displays when the form is not standalone (see Behaviour tab). Donorfy needs to know this in order to generate the example code.
parameters. The URL can then be sent.
UTM parameters in the database
When a form is submitted with UTM parameters in the URL the parameters are stored against the form and can be viewed:
Navigate to Forms, click History. This will include the UTM columns in the list. You can download the list to analyze the UTM codes e.g. in Excel.