Campaigns
A Campaign groups together various initiatives or fundraising activities under one banner, for example you might have:
Save the Wetlands campaign.
Lapsed donor reactivation campaign.
New member recruitment campaign.
Sometimes it makes sense to associate a time period with a Campaign: Christmas Appeal 2020.
Many of the activities you record in Donorfy can have a Campaign associated with them, such as:
Adding a new constituent.
Making a donation.
Agreeing to make a recurring donation.
Signing a Gift Aid declaration.
Social Giving (JustGiving, Virgin Money Giving, Facebook).
These allow you to track how well a Campaign performed.
Channels
They represent the various methods of communication, the standard ones are:
Email.
Mail.
Phone.
Mobile.
SMS.
Communications relating to a Campaign will help give a clearer picture of how well a Campaign or channel works for you.