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Campaign Profile Details

Explore the details of your campaign.

Written by Cristina Gruita
Updated over 2 months ago

The campaign profile details provide the basic information about a campaign. These details can be used in reports & analysis - some details are used by Donorfy for calculating figures on the analytics tab as follows:

General

  • Description: your campaign name.

  • Year: indicates the year the campaign started or was active, it is used on the analytics tab .

  • Audience Size:the number of people you expect contact as part of the campaign it is used to work out the response rate.

  • Active:is this campaign current or not.

  • Owned by:the user on your Donorfy who is leading or managing this campaign.

  • Type: can be Warm for a campaign that went out to people in your database, and Cold for a campaign that went out to people outside your organisation.

  • Channel: the channel by which this campaign was delivered.

  • Campaign Contact: the campaign can be associated with a constituent on your Donorfy, perhaps they are the contact for a grant, or are a Fundraiser for you.


Goals

  • Constituent Goal: the number of constituents you aim to acquire.

  • Transaction Goal: the value of transactions (donations) that you aim to attract.

Transactions

Connections

A connection to a Constituent can be added to enable you to quickly see the a Constituent's Connection detail related to the Campaign:

  • Date From and To.

  • Notes.

  • Connection Type.

  • Strength.

πŸ“ŒNote: This detail is only available to view from the Campaign and the Constituent Timeline. It is not available via a Connection List which looks at the Connections between Constituents only.

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