Link Your Mailchimp Audience
Navigate to Integrations, then click Mailchimp.
Select Settings.
In the Linked Mailchimp Audiences panel (right side), click the plus button.
Choose your Mailchimp audience from the dropdown list.
Click Save Changes.
The linked audience will now appear in your Mailchimp integration list.
📌Note: Mailchimp audience names must not exceed 50 characters.
If an audience name is longer, rename it in Mailchimp before linking.
Add Data Mappings
You can map Donorfy data to Mailchimp to keep supporter preferences aligned.
Add a new mapping
Click the audience name to open its configuration panel.
Inside your linked audience, click the plus button (right side) to add a mapping.
Choose a Donorfy Purpose or Tag.
Choose a Mailchimp Tag or Group to map it to.
Mapping rules
Mappings are one-to-one, not one-to-many:
A Donorfy Purpose or Tag can map to only one Mailchimp Tag or Group.
A Mailchimp Tag or Group can map to only one Donorfy Purpose or Tag.
You cannot map the same Donorfy Purpose/Tag to multiple places in Mailchimp or vice versa.
🤓Tip: Plan your tagging structure before creating mappings to avoid conflicts.
Important Notes
Avoid special characters:
Do not include characters such as commas (,), underscores (_), or ampersands (&) in Mailchimp Tag or Group names as they can disrupt syncing.
Mailchimp Required Fields:
Mailchimp allows you to mark Audience fields as Required:
Go to Audience, click Settings, then click Audience fields and |MERGE| tags.
When syncing, Donorfy provides only:
First Name.
Last Name.
Email Address.
If any additional fields are marked Required in Mailchimp, the sync may fail.
Review your Audience settings to ensure compatibility.
Donorfy Academy
The Donorfy Academy features a learning course for Mailchimp - enrol here.