The campaign expenses tab allows you to add budgeted or actual expenses for your campaigns: this data can be used to work out the return on investment (ROI) for your campaign (for every £1 you spent how many £s did you raise).
Add an Expense
Navigate to the Expenses tab.
Click Add Expense.
Fill in the details associated with the particular expense:
The date, description, and amount of the expense.
If the amount is a fixed cost, not dependent on audience size or response rate.
If the amount is per audience, multiplied by the audience size on the Campaign's profile tab.
If the amount is per transaction, multiplied by the transactions received to give the total expense.
If the amount is an actual or budget amount.
Click Save changes.
📌Note:
You can edit or delete existing expenses by clicking on them in the grid.
Working with Budget & Actual Amounts
If you want record budgets and actuals we recommend that you enter the budget amount (e.g. Printing £1,000) and when you know the actual amount enter a new expense as the actual (e.g. Printing £950).